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Marketing Lead

United States, Texas, Austin or HoustonGrowth / Marketing

Job description

Buildforce is looking for our first marketing manager to join our team! This role is perfect for a jack-of-all-trades marketer who is looking to put their B2B and/or B2C marketing skills to work in order to bring more users and customers into the Buildforce ecosystem. Candidates who are best suited for the role have several years marketing experience in a high-growth startup and are creative, ownership-minded, and analytical. This individual will effectively be building the marketing department from the ground up and initially will report directly to the CEO, so the only ceiling for this role is this team member's ability to grow as our company continues to scale. 

What You'll Do

  • Test and manage marketing initiatives designed to generate marketing qualified leads on the B2B side of our marketplace
  • Test and manage marketing initiatives designed to generate App downloads and signups on the B2C side of our marketplace
    • Marketing initiatives could include social media, content and SEO, field marketing, or other initiatives
  • Lead brand strategy exercise to determine core messaging principles and brand persona
  • Lead the revamp and ongoing maintenance of our Buildforce website
  • Develop and implement an SEO strategy for the company
  • Help manage outbound email campaigns in cooperation with sales
  • Manage a weekly community newsletter for the thousands of construction tradesmen on our platform

Job requirements

  • Several years experience in marketing role with high growth company and demonstrated track record of success
  • Understanding of content marketing, SEO, and we development
  • Strong eye for design and experience using graphic design tools
  • History of helping define and amplify the brand persona for a company
  • Ability to evaluate and implement marketing tools and instrumentation

In addition to base salary, this role comes with top-tier health insurance, a 401K plan, and stock options in business.